Every teacher at your school is evaluated multiple times to ensure the classroom experience is effective. But what about your enrollment process? Each interaction affects a prospective parent’s perception of your school. When you “wow” parents – not only do they want to enroll – but they will likely tell other parents about your school.
Bright Minds Marketing Secret Shopper is your opportunity to understand exactly what your prospective parents experience when they try to enroll at your school. We’ll identify where best practices are not being upheld and provide actionable steps to take your school from good to great.
A Bright Minds Marketing representative will pose as a prospective parent and arrange to tour your school. Using more than 25 metrics, we will evaluate your school’s enrollment experience and identify key areas for improvement.
Once the school tour and evaluation are complete, Bright Minds Marketing will deliver a written report with detailed, third-party observations and specific recommendations on how to improve your school tour and process. Additionally, we will discuss these key findings during a one-hour conference call and answer any questions you might have.
A few key metrics we evaluate include:
You can’t fix what you don’t know is broken!
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Indianapolis, IN 46260
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