Take your enrollment process from good to great with our secret shopper services.

Every teacher at your school is evaluated multiple times to ensure the classroom experience is effective. But what about your enrollment process? Each interaction affects a prospective parent’s perception of your school. When you “wow” parents – not only do they want to enroll – but they will likely tell other parents about your school.

Bright Minds Marketing Secret Shopper is your opportunity to understand exactly what your prospective parents experience when they try to enroll at your school. We’ll identify where best practices are not being upheld and provide actionable steps to take your school from good to great.

Secret Shopper
How your school can benefit from a secret shopper:

A Bright Minds Marketing representative will pose as a prospective parent and arrange to tour your school. Using more than 25 metrics, we will evaluate your school’s enrollment experience and identify key areas for improvement.

Once the school tour and evaluation are complete, Bright Minds Marketing will deliver a written report with detailed, third-party observations and specific recommendations on how to improve your school tour and process. Additionally, we will discuss these key findings during a one-hour conference call and answer any questions you might have.

A few key metrics we evaluate include:

  • How easily prospective parents can find your school through an “unbranded” Google search
  • Your school’s online reputation and use of school review sites
  • Your school’s use of Search Engine Optimization tactics to improve your visibility in digital searches
  • The ease of navigating your website to learn about your school and to engage with your staff in person
  • The customer interaction when a tour or visit is scheduled
  • The quality of the school tour or other virtual recruitment tools in telling your school’s story
  • The quality of your follow up activities after the school tour

You can’t fix what you don’t know is broken!


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531 West 83rd Place
Indianapolis, IN 46260

P: 317.361.5255

Bright Minds Marketing

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