Want to know how your parents and staff feel about your school? Ask them!

Understanding the satisfaction levels of your parents and staff is critical to ensuring the success of your school. Are parents recommending your school to other families? Are you losing families for no apparent reason? Bright Minds Marketing can help answer these critical questions! For most schools, word-of-mouth marketing is the main tool for recruitment, but if you don’t know how your parents feel about your school, your word of mouth could actually be hurting you. The best way to know what your parents think is to ask them. After all, happy parents will recommend their friends to your school!

Why should you utilize Bright Minds Marketing to conduct your school satisfaction survey?

Bright Minds Marketing utilizes a systematic approach to understand the satisfaction levels of parents and staff. Our school survey for parents and staff includes validated questions that have been used by other schools and are designed to provide you with impartial feedback about your school. By using standardized questions, your school can easily benchmark and compare results year after year.

Best of all, our easy-to-execute survey takes most of the work off your shoulders! You will be responsible for the front-end communication to parents and staff, but Bright Minds Marketing takes care of the rest. We will compile and provide you with the school survey results, allowing you to create an action plan to address their specific feedback. By conducting the survey every year, your school will be able to track your progress annually and see the results of your improvement efforts.

Parents are more likely to respond and be honest when a third party is conducting a survey.
You don’t have to create survey questions from scratch.
You don’t have to spend the time crunching the data.
You gain access to benchmarks to know how well your school performs against other, comparable schools.

What is included in your school satisfaction survey?

Our School Satisfaction survey consists of approximately 30 different types of questions designed to understand perceptions and satisfaction levels across multiple different dimensions including:

Perceptions of your instructional approach
Safety
Differentiated instruction
Perceptions of staff quality
How they shopped your school
Reasons for selection of your school
Willingness to recommend (Net Promoter Score®)
Discipline
Communication
Technology

Our team will prepare the survey, analyze the results and provide the results to you with our recommendations in a post survey teleconference.

For an additional charge, schools can add custom questions, add audiences (alumni, students or board members) or have the survey translated into a different language.