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MARKET RESEARCH CUSTOMIZED TO YOUR SCHOOL

The difficulties a school is facing are often symptoms of a deeper problem asking to be solved. If not addressed quickly, these issues can have a dramatic impact on the long-term health and vitality of a school. Bright Minds Marketing can design custom Catholic, Charter, Public, or Private school market research based upon your school’s needs.

School Market Research

School market research by Bright Minds Marketing

Using a variety of market research tools, Bright Minds Marketing will take a deep dive to discover and diagnose the underlying concerns that are adversely impacting your school. To get the best data, we need to go straight to the source – in many cases, the stakeholders and families you serve – and anonymously obtain information you may otherwise never have access to.

The research we conduct may include:

  • Online surveys
  • Focus groups
  • Key stakeholder interviews
  • Secondary and demographic research

After performing a thorough analysis of the obtained data, we will provide you with our best recommendations and actionable steps to get you where you want to go.

MARKET SIZING AND LOCATION DEMOGRAPHICS

For schools that are seeking to expand or to understand changing demographic shifts in their current environment, it is critical to understand the pros and cons of each potential location. You need to establish a location that allows you to effectively recruit your target student population and consistently hit your enrollment goals year after year.

COMPETITIVE ANALYSIS

In this era of school choice, parents have many different options available to them. How well do you know your competitive environment? How familiar are you with what the competition offers versus your school? Having a deep understanding of your competition ensures that your school has identified the best way to compete in a crowded and challenging marketplace.

CUSTOMER PERSONA DEVELOPMENT

What does your parent “customer” look like? What is she looking for in a school for her children? What are the potential barriers that may prevent her children from attending your school? Gaining a deeper understanding of your ideal families allows you to tailor your marketing message to resonate with their needs and desires.

Discover the difference
WORK WITH BRIGHT MINDS

531 West 83rd Place
Indianapolis, IN 46260

P: 317.361.5255
E: nick@brightmindsmarketing.com

Bright Minds Marketing

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