Understanding the Enrollment Journey from a Family’s Point of View
What is your school's enrollment experience from the perspective of a potential family? This experience needs to be as simple
and as intuitive as possible in order to increase your chances of enrolling that family. In this article we discuss ways to
improve the customer experience.
The foundational part of any school marketing plan needs to be the identification of your target customers. Developing customer
personas is one of the most important steps to take in building a strong enrollment system.
Change your thinking when you are marketing your school. You shouldn't be reciting facts and figures, but instead, you need to
be telling the story of your school. Here is guidance on how to become a great school storyteller.
Overcoming Negative Perceptions About Your Catholic School
As the father of two sons who experienced the wonderful benefits of Catholic schools, I want them to be successful. But
marketing a Catholic School requires you to understand and counteract the negative perceptions people have of the church and Catholic
schools. Here is guidance on the best way to do that.
Many schools make the mistake in thinking that their brand is merely their logo or their mascot. Your school's brand are the
attributes and emotions that parents and students have when they think about your school. In this post we talk about how you can
identify your school's brand and begin to shape it in the eyes of your prospective families
Expert Predictions of the Impact of Covid-19 on School Enrollment Marketing
How will the Corona virus impact school enrollment? I asked a number of my colleagues in school enrollment on what their advice would
be to a school struggling to recruit in an era of social distancing and quarantine. Here is what they had to say
Making your Teachers the Star in your School’s Marketing Efforts
Your teachers are the heart and soul of your school. Why are they not the focus of your enrollment marketing? Here are ways for
you to showcase the quality of your teachers and make them the stars of your marketing efforts.
The Seven Secrets to a Stronger Tuition Page for Your Independent or Catholic School
One of the most visited pages on your website is going to be your tuition page. Because cost is such an important barrier on attending
your school, it is critical that your tuition page show value and help them understand the availability of financial aid. In this post
we talk about the secrets to making your tuition page better.
For millions of families, including my own, Catholic school provides more than just an education. It represents community, spirituality, and
tradition. But Catholic schools are in crisis. Enrollment is dropping and many schools are closing or consolidating. In
this post, we walk through the different strategies that a Catholic school should undertake to improve enrollment.
The first step when a family is looking for a school is often turning towards Google and doing a search for schools in their area. Even
though your school website may be launched and a great representation of your school, unless the back end work of improving its' SEO or
Search Engine Optimization work is completed, your chances of being found on the first page will be low. In this post, we talk about
some steps schools can make to improve their SEO.
Prioritizing all the tasks for a busy school enrollment professional is difficult. As you look to understand what is truly important
to get done, you might enjoy this post on the five must have digital assets for your school.
What is Inbound Marketing and Why Should My School Adopt It?
With the explosion of different advertising channels, more and more companies are turning to inbound marketing to attract customers. Inbound
marketing is perfectly suited for schools because it depends upon a school creating great content and telling stories. In this post,
we talk about how to use inbound marketing for your school.
Recruiting Students When You Are Starting A New Charter School
Of all the challenges inherent in starting a school, how to recruit students for a charter school is one of the biggest. Use these
student recruitment strategies for charter schools and start enrolling great families today.
Your school has a rigorous, articulated curriculum that employs integrated modules in a child-centered, data-driven instructional paradigm
that prepares students for 21st Century challenges. There’s only one problem: Parents have no idea what you’re talking about. Like every
profession, education has its’ own vernacular and shorthand. But when you are talking to parents, it is important that you use
the language that they understand.
New Years Resolutions for your School’s Enrollment
With the first of the year, most of us set down our resolutions for the coming year. This might be losing a few pounds, saving more or
spending more time connecting with friends and family. Here are some resolutions designed to be attainable and to improve your school's
Lights, Camera, Matriculation: How to make your school video a hit
Video has gone from a nice to have to a critical part of your overall communication strategy. But what to do if you are not
comfortable shooting video or even worse, being on camera? Here are some easy to implement steps to make your school videos a hit.
2Enrollment fairs are a critical part of the educational shopping experience for many parents. Being stationed side by side with your
competitors can be intimidating for some schools, but don't be nervous. In this article, we run through the critical things you need
to do to maximize your presence at school enrollment fairs.
Your students can be an incredibly powerful tool in your enrollment marketing. Showing off what impressive young men and women your
school helps to mold should be a cornerstone of your enrollment efforts. In this post we talk about how to create a student ambassador