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How to Use the School Review Site Niche to Find New Students

Love them or hate them, online review sites are an important part of your school's marketing mix.  In this post we do a deep dive into the largest and most popular review site; Niche.


How to Identify and Develop Your School’s Brand

Many schools make the mistake in thinking that their brand is merely their logo or their mascot.  Your school's brand are the attributes and emotions that parents and students have when they think about your school.  In this post we talk about how you can identify your school's brand and begin to shape it in the eyes of your prospective families


Enrollment Is a Journey, Not a Decision

How do parents shop for a school?  It is a multi-step process that if you understand it well, you will be able to increase the likelihood that they will enroll in your school.  Here is how to do it.


Making Enrollment Success Part of Your School Culture

Having a culture that is focused on driving high enrollment is critical to filling your school.  Here are some tips on how to instill it


Expert Predictions of the Impact of Covid-19 on School Enrollment Marketing

How will the Corona virus impact school enrollment?  I asked a number of my colleagues in school enrollment on what their advice would be to a school struggling to recruit in an era of social distancing and quarantine.  Here is what they had to say


Successful Marketing Strategy for Private Schools

A comprehensive guide to implementing marketing strategies at your private school


Creating a School Communication Plan

For public school districts - having a strong communication strategy is key.  Here is a guide to thinking about your communication in a strategic way.


How to identify your school’s website visitors and increase enrollment

Having large traffic to your website is meaningless if you can't identify who is visiting and actively marketing to them.  This post will give you guidance on how to identify them.


Got an hour? Here are three simple things you can do to improve your school enrollment

Within one hour you can take some concrete steps to improve your school's enrollment.  You CAN find the time!


Creating a Virtual Tour in Three Simple Steps

What can you do when you can't bring prospective parents to your campus?  Here are steps to create a virtual tour.


Making your Teachers the Star in your School’s Marketing Efforts

Your teachers are the heart and soul of your school.  Why are they not the focus of your enrollment marketing?  Here are ways for you to showcase the quality of your teachers and make them the stars of your marketing efforts.  


The Seven Secrets to a Stronger Tuition Page for Your Independent or Catholic School

One of the most visited pages on your website is going to be your tuition page.  Because cost is such an important barrier on attending your school, it is critical that your tuition page show value and help them understand the availability of financial aid.  In this post we talk about the secrets to making your tuition page better.  


Catholic School Enrollment Strategies

For millions of families, including my own, Catholic school provides more than just an education. It represents community, spirituality, and tradition.   But Catholic schools are in crisis.  Enrollment is dropping and many schools are closing or consolidating.  In this post, we walk through the different strategies that a Catholic school should undertake to improve enrollment.  


What is SEO and How Does it Impact My School?

The first step when a family is looking for a school is often turning towards Google and doing a search for schools in their area.  Even though your school website may be launched and a great representation of your school, unless the back end work of improving its' SEO or Search Engine Optimization work is completed, your chances of being found on the first page will be low.  In this post, we talk about some steps schools can make to improve their SEO.  


Five Must Have Digital Assets for Your School

Prioritizing all the tasks for a busy school enrollment professional is difficult.  As you look to understand what is truly important to get done, you might enjoy this post on the five must have digital assets for your school.


What is Inbound Marketing and Why Should My School Adopt It?

With the explosion of different advertising channels, more and more companies are turning to inbound marketing to attract customers.  Inbound marketing is perfectly suited for schools because it depends upon a school creating great content and telling stories.  In this post, we talk about how to use inbound marketing for your school.  


Recruiting Students When You Are Starting A New Charter School

Of all the challenges inherent in starting a school, how to recruit students for a charter school is one of the biggest. Use these student recruitment strategies for charter schools and start enrolling great families today.


Parents Don’t Speak Educationalese

Your school has a rigorous, articulated curriculum that employs integrated modules in a child-centered, data-driven instructional paradigm that prepares students for 21st Century challenges. There’s only one problem: Parents have no idea what you’re talking about. Like every profession, education has its’ own vernacular and shorthand.  But when you are talking to parents, it is important that you use the language that they understand.


New Years Resolutions for your School’s Enrollment

With the first of the year, most of us set down our resolutions for the coming year.  This might be losing a few pounds, saving more or spending more time connecting with friends and family. Here are some resolutions designed to be attainable and to improve your school's enrollment


Top Blog Posts of 2019

What were our most read blog posts in 2019?  Here is a list of everything that your peers (and competition) was learning about in 2019.


Lights, Camera, Matriculation: How to make your school video a hit

Video has gone from a nice to have to a critical part of your overall communication strategy.  But what to do if you are not comfortable shooting video or even worse, being on camera?  Here are some easy to implement steps to make your school videos a hit.


Be the Star of the School Enrollment Fair

2Enrollment fairs are a critical part of the educational shopping experience for many parents.  Being stationed side by side with your competitors can be intimidating for some schools, but don't be nervous.  In this article, we run through the critical things you need to do to maximize your presence at school enrollment fairs.


Creating Student Ambassadors Who Shine

Your students can be an incredibly powerful tool in your enrollment marketing.  Showing off what impressive young men and women your school helps to mold should be a cornerstone of your enrollment efforts.  In this post we talk about how to create a student ambassador program.


How to Recession Proof your School

It is only a matter of time before our economy ends this incredible bull run and slips into a recession.  With many schools possessing few financial reserves, what should you be doing now to prepare for the hard economic times to come?

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