Many schools make the mistake in thinking that their brand is merely their logo or their mascot. Your school's brand are the
attributes and emotions that parents and students have when they think about your school. In this post we talk about how you can
identify your school's brand and begin to shape it in the eyes of your prospective families
Expert Predictions of the Impact of Covid-19 on School Enrollment Marketing
How will the Corona virus impact school enrollment? I asked a number of my colleagues in school enrollment on what their advice would
be to a school struggling to recruit in an era of social distancing and quarantine. Here is what they had to say
Making your Teachers the Star in your School’s Marketing Efforts
Your teachers are the heart and soul of your school. Why are they not the focus of your enrollment marketing? Here are ways for
you to showcase the quality of your teachers and make them the stars of your marketing efforts.
The Seven Secrets to a Stronger Tuition Page for Your Independent or Catholic School
One of the most visited pages on your website is going to be your tuition page. Because cost is such an important barrier on attending
your school, it is critical that your tuition page show value and help them understand the availability of financial aid. In this post
we talk about the secrets to making your tuition page better.