You wouldn’t ask someone to guide you to the top of Mt. Kilimanjaro if they had not climbed it themselves, would you? Of course not. In the same way, your journey to increasing school enrollments and retention will be easier when you hire an expert in marketing – someone who understands the lay of the land and the best strategies to get you where you want to go. Rather than learning through trial and error – which can become very costly and time consuming – you can rely on your guide’s insights and expertise. When it comes to enrolling more students, they can help you turn those insights into actionable messages and programs that drive greater enrollment at your school.

Nick LeRoy


Nick LeRoy, founder and president of Bright Minds Marketing, previously served as the Executive Director for the Indiana Charter School Board (ICSB). As a statewide authorizer of charter schools, he oversaw the management of a portfolio of diverse schools.

During his tenure at the ICSB, the state’s portfolio grew from eight to sixteen approved schools. He also became very familiar with the challenges that schools face in increasing enrollment. Knowing his expertise in marketing and improving processes could be just what these schools needed to go from good to great, Nick LeRoy founded Bright Minds Marketing to come alongside leadership teams to deploy effective marketing and recruitment strategies for schools.

Prior to his time at the ICSB, LeRoy spent 15 years as a marketing executive in the competitive pharmaceutical and medical device industries. He managed global brand campaigns and marketing initiatives for multiple product lines. LeRoy received his MBA from Emory University, where he was a member of the marketing and consulting clubs. He has a bachelor’s degree in history from the University of Utah.

As his commitment to helping organizations led him to work with schools, he discovered the heart behind their missions and the impact they were seeking to make. But without proper marketing expertise, their impact would continue to be limited.

Bright Minds Marketing is an answer to this need. Serving as a consultant and guide for school leadership teams across the nation, LeRoy is instrumental in driving higher school enrollment so that schools remain financially strong and well positioned to serve their students, families, and communities.

We provide clear direction founded on proven marketing strategies that have propelled organizations to the top. We are driven with purpose to empower our clients to succeed. When you work with Bright Minds as your guide, you can ease the stress of the unknowns, free up vital energy, and redirect attention to where it matters most: your students.

If your school is ready to ascend to the peak of greatness, inquire today!
For more information contact us today.

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531 West 83rd Place
Indianapolis, IN 46260

P: 317.361.5255

Bright Minds Marketing

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