SCHOOL SATISFACTION SURVEYS

Want to know how your parents feel? Ask them!

free consultation
  • Are your parents happy? Are they recommending your school to their family and friends? For most schools, word of mouth marketing is their prime recruitment tool, but many schools don’t take the time to ask their parents if they are happy or what they would like to see different at the school. They merely hope that parents are saying good things about them. The best way to know what your parents (customers) think about you is to ask them!
  • And how about your staff? Do they feel like your school is a good environment for them?
  • Are you willing to gamble with high teacher turnover because you didn’t take the time to ask about their satisfaction rates?

Why should you utilize Bright Minds Marketing to conduct your school satisfaction survey?

Parents are more likely to respond and be honest when a third party is conducting a survey

You don’t have to spend the time crunching the data

Staff will only be honest if they feel that there is no way to tie their responses back to them

You don’t have to wait for the volunteer who promised to do this last week

You don’t have to create survey questions from scratch

You gain access to benchmarks to know how well your school performs against other, comparable schools

TYPES OF SURVEYS

Depending upon your school’s needs

This survey consists of approximately 50 standard questions that uncover your parents’ satisfaction level across multiple dimensions of your school.

  • Perceptions of academic quality
  • Perceptions of differentiated instruction
  • Perceptions of emotional student development
  • Perceptions of non-academic areas (extra-curricular, sports, etc.)
  • Perceptions of school communication efforts
  • Overall value, quality and willingness to recommend
  • Questions that cover perceived strengths and weaknesses
  • Demographics

Our clients can leverage the Bright Minds Marketing database of other school surveys. Using our benchmark data of over 350 schools and 200,000 responses allows you to understand how your school truly compares to a similar school in size, faith or location.

We provide survey results in a powerpoint presentation. You also get an hour-long teleconference where we explain the obtained results.


Cost: $1000

to add staff to the survey +$ 250

Additional custom questions can be added at an additional charge.
A discount is offered for multi-year engagements.

The silver level survey offers all of the benefits of the bronze level survey (includes both parents and staff responses), but offers a greater level of custom analysis.The silver level survey includes:

 Subgroup analysis Regression analysis Additional questions
Differences between:

  • Highly satisfied parents vs. lower satisfied parents
  • More tenured faculty (+2 years) vs. newer faculty (<2 years)
  • Parents newer to the school (< 2 years) vs more experienced parents (+2 years)
  • Parents who associate with the school’s faith vs. parents of a different faith
Multiple regression analysis is a very useful tool. The analysis pinpoints which attribute of your school is causing levels of low satisfaction. Gaining this insight allows you to focus on your customers’ largest “pain point”. You can add 10 additional custom questions
to the survey. Close-ended questions will be included in the subgroup and regression analysis.
The Silver Survey also allows you to compare your results against the national benchmarks that Bright Minds Marketing maintains.You will get survey results in a powerpoint presentation. You also get an hour-long teleconference where we explain the obtained results.

Cost: $2000

A discount is offered for multi-year engagements.

The gold level survey offers all of the benefits of the silver level survey and offers a greater level of customization.


Cost: TDB

Choose Your Survey

Cost $1000 $2500 TBD
Bronze Silver Silver
Access to benchmarks

Yes

Yes Yes
Audience Parents
(Faculty at +250)
Parents and Faculty Parents
Faculty
Administration
Young Alumni
Old Alumni
Students
# of standard questions 50 40 TBD
# of open ended questions 3 5 5
Number of additional
custom questions
No additional questions 10 close-ended 5 close-ended
Subgroup analysis No Parents (highly satisfied
v.s lower satisfied)
Faculty (New / Old)
Parent (New / Old)
Parents (Part of faith / Not)
Parents (highly satisfied
v.s lower satisfied)
Faculty (New / Old)
Parent (New / Old)
Parents (Part of faith / Not)
Regression analysis No Yes Yes
Results presentation Yes Yes Yes
Discount for multi-year Yes Yes Yes

Look No Further.
Get Started Today.

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testimonials

We have commissioned parent and staff surveys from Bright Minds Marketing for three years. These surveys have been instrumental in shaping our strategic plans and understanding what our parents and faculty are thinking. Bright Minds is easy to work with and accommodates changes or special requests. I highly recommend them.

Kyle S

Principal, St. Francis de Sales School, Lake Zurich, IL