DIGITAL ROADMAP

Make the most of your school’s online presence!

free consultation

Most prospective parents will research your school online. Not only will they visit your school’s website, but they will read reviews, and explore social media outlets. They will also check out your competitors’ websites. If you are looking to improve your digital presence but need a roadmap with incremental steps for growth, Bright Minds Marketing can help!

Digital Roadmap for your school
by Bright Minds Marketing

Bright Minds Marketing will conduct a thorough review of your school’s online presence, identify three of your school’s competitors, and conduct a comparison of their online presence with yours. This will include a quantitative and qualitative review of their websites and social media presence. Based on findings Bright Minds Marketing will provide you with a digital roadmap that includes specific recommendations for improvement.


Competitor’s review evaluates the following components:

  • Website traffic (monthly visitors from organic and paid rankings)
  • Website domain metrics (age, backlinks amount and quality)
  • Keywords ranked organically in Google (comparison of the amount and positions of competitors’ and your keywords)

SCHOOL WEBSITE IN-DEPTH REVIEW.
WHAT DO WE LOOK INTO?

Your presence on top review sites such as GreatSchools, Private School Review, Yelp, Google, SchoolDigger, Facebook, Niche
  • Is it claimed
  • Is it accurate
  • How many reviews
  • Date of the last review
  • Tonality of reviews
Your presence on social media platforms such as Facebook, Twitter, Instagram, YouTube/Vimeo
  • Are there accounts on all important to the niche social networks
  • Completeness of profile
  • Posting frequency
  • Followers
  • Reviews
  • Engagement levels
Your 1-year Google Analytics data
  • Monthly traffic
  • Referral sources
  • Bounce rate
  • Most popular pages (10pages)
Your website keywords
  • What keywords generate the most organic traffic
  • What keywords generate the most impressions in search results
  • What keywords generate the most clicks (from Google to your website)
  • Additional keywords suggestions
Your website qualitative look
  • Strategy
    • Is it targeted to the prospective parent
  • Design
    • Is it mobile-friendly
    • Loading speed of the most important pages
    • Are there broken links
    • Tech errors (broken pages, meta tags gaps, headings, etc)
    • Is it integrated with social media
  • Content
    • Use of video
    • Blog
    • Information accuracy
    • Pictures representation
    • Student and parent testimonials
    • Day in the life of a student
    • Is value proposition clear
      • Academics
      • Extracurriculars
      • Where they go post this school
    • Teacher Bios
  • Ability to capture leads
    • Are there any lead magnets

Cost: $2,000 (If purchased with the Secret Shopper service, the combined cost is $4,000.)
The Digital Road Map can be completed within 2 weeks.

Look No Further.
Get Started Today.

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