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Marketing is an investment in your school

Investing in your marketing and recruitment pays dividends over many years in the form of higher enrollment and deeper customer satisfaction.

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Custom School Market Research

Get answers on all your marketing questions. Every year, your school deals with a variety of strategic issues and challenges ranging from location demographics to analysis of your school’s competition. Bright Minds Marketing can design a custom school market research that addresses strategic questions your school is trying to answer and provide you with a list of actionable recommendations.

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Secret shopper

Get an insight into what a prospective parent experiences. As the vast majority of your marketing spend is designed to have families tour your school - make sure your tour leaves a positive and lasting impression on prospective parents. Have an expert set of eyes experience your school tour to identify areas of opportunity and improvement.

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School marketing plan development

Get a custom-designed marketing plan with a long-term plan of action for your school. No matter if you are at full enrollment or if you are struggling to attract students, every school can benefit from a strategic marketing program. Bright Minds Marketing will conduct an analysis and work with your administrative team to develop a strategic enrollment plan built upon data and the unique needs of your school. (Marketing Plan Development includes a Marketing Audit and Competitive Analysis)

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Charter school application consulting

Make sure that your charter school application stands the greatest chance of approval. You’ve spent hundreds of hours creating your new charter application. You’ve checked and rechecked everything, but when you submit to your charter authorizer, all you can do is hope. With the perspective of a former charter school authorizer, Bright Minds Marketing can quickly identify the most common issues that an authorizer might have in approving your application and offer guidance to improve your application.

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School satisfaction surveys

Discover what your parents (and staff) really think about your school. Word of mouth will always be your best and most effective tool to recruit new families to your school. But are your parents happy? Do you regularly survey your parental base to uncover areas of dissatisfaction and opportunities for improvement? Using Bright Minds Marketing to develop and execute school satisfaction surveys will allow you to keep your finger on the pulse of your school.

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Look No Further.
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Global Prep Academy hired Bright Minds Marketing in the winter of 2017 to help improve our student recruitment. We were very happy with the results and exceeded our enrollment goals by more than 40 students!. I would definitely recommend Bright Minds Marketing.

Mariama Shaheed

Principal, Global Preparatory Academy, Indianapolis, IN

We partnered with Bright Minds Marketing for a significant project during the 2016-2017 school year and the results were fantastic. We are a better organization due to Nick’s attention to detail, documented best practices, large amount of raw & processed data, and a high level of customer service. We walked away with a specific, realistic and practical plan geared towards positive enrollment growth.

Tyler Mayer,

VP of Institutional Advancement, Bishop Chatard High School, Indianapolis, IN