Enrollment Program

The Three Pillars of a Strong Enrollment Program

Most schools know when they have an enrollment challenge.  You can look at your student numbers on the day one of school and compare it with your enrollment year over year.  What is a little bit harder is isolating and understanding where your enrollment program is...
School Satisfaction survey

Designing a school satisfaction survey

Satisfaction surveys need to be part of your independent school’s DNA. Some simple tips about what you should ask, when you should ask and how should you ask.

School enrollment marketing

What does good school marketing look like? Part II

My last post talked about how good schools conduct their marketing.  They have strong organizational management, they value and use data, they also know their customer and they have a marketing message which addresses customer needs.  These are strong foundational...