Marketing

new parents

10 Things you must do with your new parents

With the new academic year comes a host of new families to your school.  For most schools, at any one time, about 15 percent of your parents are new parents. These new parents represent many great opportunities to improve your enrollment for years to come, and if you...
Mouth Marketing at your school

3 Simple Steps to Improve Word of Mouth Marketing at your school

The best marketing for a school is having happy parents actively telling their friends and colleagues about your wonderful learning environment. Word of mouth marketing works because of the personal connections and is generally the largest source of new students at...
Enrollment Program

The Three Pillars of a Strong Enrollment Program

Most schools know when they have an enrollment challenge.  You can look at your student numbers on the day one of school and compare it with your enrollment year over year.  What is a little bit harder is isolating and understanding where your enrollment program is...
engaged parent

Creating an engaged parental base

The engaged parent is your best salesman. These are the parents who love the school and tell all their friends what a great place it is and actively sell your school. But how do you engage your parents more deeply?  How do you get them to the point where they are...
enroll more students

The secret trick to enrolling more students at your school

Enrollment season is winding down.  At this point many schools have filled their seats and are in the process of evaluating what worked well and what to change for next year. However, there is still one last tactic that you should be employing to enroll more students....