Marketing Operations

school marketing

I Have No Time: How to be More Efficient in Your School Marketing

Like a hungry student on pizza day, school marketing can eat up a lot of time. There are only so many hours during the day, and with announcements, meetings, prospective family tours, and student events, working on your school marketing can get lost in the shuffle, or...
school communications

How to Improve School Communication at All Levels

Communication to all of a school’s key stakeholders is one of the hardest things to do well.  When I do parental and staff satisfaction surveys for schools, inevitably, the effectiveness of the school’s communication is usually one of the lowest scoring metrics. The...
Principal's blog

Why Your School Needs a Principal’s Blog

Blogging is not just an exercise in vanity; it can be an incredibly effective avenue of communication between the administration and parents. The creative freedom inherent in blogging can facilitate a deeper connection with parents and families, who often want to know...
Bright Minds Marketing

The top ten blog posts of 2018

It seems like the older I get the quicker time flies.  As I reflect upon 2018, I took a look at my Google Analytics to see what my top performing Bright Minds Marketing blog posts were for the year.  In case you missed any of these, here is a list of the articles that...
marketing strategies for charter schools

A Comprehensive Marketing Guide for Charter Schools

Wondering how to recruit students for charter schools? Well, there used to be a time when there was no need to wonder; parents simply sent their children to the closest school and hoped for the best. Today, there are more school choices than ever, and that means more...
school enrollment

Letting Parents Try Before They Buy Your School

I recently purchased a new car. My old 2003 Honda Pilot was on its last legs and the cost to repair the AC was more than the car was worth. So reluctantly, I started shopping for a new (used) car.  In shopping for my car, I performed several of the same steps that...