Enrollment Marketing

Data to increase enrollment

How To Use Data To Increase Enrollment

Data is impacting all facets of education, including enrollment efforts. The use of data-driven instruction is on the rise in schools across America. According to a recent survey of over 1,500 educators conducted by Kahoot! in 2018, almost 75 percent of teachers...
student recruitment

Four ways to get faculty involved in student recruitment

As a school leader, managing your school’s enrollment is a hard and, sometimes, lonely job—and there never seems to be enough time to get everything done.  Often, your colleagues at the school don’t understand the impact of your school’s enrollment numbers on the...
school tour

How to conduct a winning school tour

I have been conducting a lot of secret shopper engagements recently.  For these projects, I take on the role of a parent and experience exactly what they experience during a client’s school tour.  In the last month alone, I think I have taken around 8 different school...
school enrollment

Letting Parents Try Before They Buy Your School

I recently purchased a new car. My old 2003 Honda Pilot was on its last legs and the cost to repair the AC was more than the car was worth. So reluctantly, I started shopping for a new (used) car.  In shopping for my car, I performed several of the same steps that...
charter schools in Indianapolis

How should charter schools in Indianapolis maximize Enroll Indy

Thirty years ago, the process for selecting and enrolling in a school was very easy. Parents would send their child to the neighborhood public district school, or if they had the means and/or desire would choose to apply to a private and/or parochial school.  With the...