Blog

school website

Making your school website a true marketing asset

I want to let you in on a little secret here.  Most schools are not truly leveraging their school website.  Sure, they have done the hard work to make sure that it is optimized for mobile devices.  They have ensured that they have good Search Engine Optimization (SEO)...
metrics strong enrollment program

The most important metrics for a strong enrollment program

More and more schools are moving to a system of data-driven instruction. By analyzing how each student is learning, they are able to create more targeted academic interventions for individual students or for a certain subject at their school. Schools who are using...
Mouth Marketing at your school

3 Simple Steps to Improve Word of Mouth Marketing at your school

The best marketing for a school is having happy parents actively telling their friends and colleagues about your wonderful learning environment. Word of mouth marketing works because of the personal connections and is generally the largest source of new students at...
Hope Academy

Bright Minds Marketing retained by Hope Academy

Bright Minds Marketing, an Indianapolis-based school marketing and recruitment strategies firm, has been retained by Hope Academy, a specialized recovery High School to assist in a strategic business plan review and enrollment consulting. Recovery High Schools are...
Enrollment Program

The Three Pillars of a Strong Enrollment Program

Most schools know when they have an enrollment challenge.  You can look at your student numbers on the day one of school and compare it with your enrollment year over year.  What is a little bit harder is isolating and understanding where your enrollment program is...
Indianapolis Classical Schools

Bright Minds Marketing retained by Indianapolis Classical Schools

Bright Minds Marketing, an Indianapolis-based school marketing and recruitment strategies firm, has been retained by Indianapolis Classical Schools (ICS) to create an enrollment and marketing plan. Indianapolis Classical Schools consists of two high schools: Herron...
school fundraising

How to begin a school fundraising program

No matter how large or small a school you are, it seems like there is never enough money to do the things that you want.  For most schools, there are generally two ways that you can increase your overall budget; enroll more students and receive the increased income...
engaged parent

Creating an engaged parental base

The engaged parent is your best salesman. These are the parents who love the school and tell all their friends what a great place it is and actively sell your school. But how do you engage your parents more deeply?  How do you get them to the point where they are...