Blog

school tour

How to conduct a winning school tour

I have been conducting a lot of secret shopper engagements recently.  For these projects, I take on the role of a parent and experience exactly what they experience during a client’s school tour.  In the last month alone, I think I have taken around 8 different school...
school enrollment

Letting Parents Try Before They Buy Your School

I recently purchased a new car. My old 2003 Honda Pilot was on its last legs and the cost to repair the AC was more than the car was worth. So reluctantly, I started shopping for a new (used) car.  In shopping for my car, I performed several of the same steps that...
Charter Schools in Indiana

The State of Charter Schools in Indiana

In 1991, the first law allowing public charter schools was passed in Minnesota.   Today, more than 3.2 million students attend over 7,000 public charter schools in 44 states and Puerto Rico.  Public Charter Schools are excelling in educating students with public...
charter schools in Indianapolis

How should charter schools in Indianapolis maximize Enroll Indy

Thirty years ago, the process for selecting and enrolling in a school was very easy. Parents would send their child to the neighborhood public district school, or if they had the means and/or desire would choose to apply to a private and/or parochial school.  With the...
new parents

10 Things you must do with your new parents

With the new academic year comes a host of new families to your school.  For most schools, at any one time, about 15 percent of your parents are new parents. These new parents represent many great opportunities to improve your enrollment for years to come, and if you...
school website

Making Your School Website a True Marketing Asset

I want to let you in on a little secret here.  Most schools are not truly leveraging their school website.  Sure, they have done the hard work to make sure that it is optimized for mobile devices.  They have ensured that they have good Search Engine Optimization (SEO)...
metrics for a strong enrollment program

The most important metrics for a strong enrollment program

More and more schools are moving to a system of data-driven instruction. By analyzing how each student is learning, they are able to create more targeted academic interventions for individual students or for a certain subject at their school. Schools who are using...