Blog

Student recruitment

Is your School’s Marketing Fragile?

I recently had a conversation with the director of admissions at a private Catholic school that is thinking about working with Bright Minds Marketing.  She said that even though the school had a record enrollment last year, that they still feel that their admissions...
Student enrollment form

3 simple changes you need to make to your student enrollment form now!

Your new student enrollment form is an often overlooked, but critical tool that you can use to improve your school’s recruitment efforts.  Though the primary goal of the new student information form is primarily administrative, with just a few tweaks and additional...
Global Preparatory Academy

Bright Minds Marketing retained by Global Preparatory Academy

Bright Minds Marketing, an Indianapolis-based educational marketing and recruitment strategies firm, announces that it has been retained by Global Preparatory Academy. Global Prep is one of Indianapolis Public School’s (IPS) new innovation schools based at the...
Online reviews

Online Reviews: A free way to promote your school

Word of mouth is the primary way most schools reach prospective parents.  This works well if that parent has a network of people that currently attend your school.  But what about the parent that doesn’t?  Where do they go to learn about your school? We are all...
Lead nurturing private charter schools

School Marketing, and the Power of “Lead Nurturing”

One of the biggest opportunities that many schools miss out on is nurturing the parents of potential students through the buying process.  It usually takes multiple “touches” and interactions with parents before they are willing to commit their child to your school. ...