About

About Nick LeRoy, founder of Bright Minds Marketing

Nick LeRoy is the president and founder of Bright Minds Marketing. LeRoy previously served as the Executive Director for the Indiana Charter School Board (ICSB). As the statewide authorizer of charter schools, LeRoy oversaw the management of a portfolio of diverse schools. During his tenure at the ICSB, the state’s portfolio grew from eight approved schools to sixteen approved schools. Prior to his time at the ICSB, LeRoy spent 15 years as a marketing executive in the pharmaceutical and medical device industries. He managed global brand campaigns for multiple products. LeRoy received his MBA from Emory University where he was a member of the marketing and consulting clubs. He has a bachelors degree in History from the University of Utah. LeRoy lives in Indianapolis, Indiana with his wife, Lori, two sons; Nate and Alex, and their two cats and dog.

Speaking

Nick is available to speak to your group or association on marketing strategies for schools. Previous speaking topics include:

  • Marketing 101 – how to get started on developing a marketing program
  • Target student identification – how to actively identify your target
  • Harnessing your data – how to fully leverage data to drive higher enrollment
  • Competitive Analysis – Understanding your place in the market
    Custom topics can be created depending upon your needs.

Please contact Nick at 317-361-5255 for more information.

What Our Clients Are Saying

Don’t just take it from us, let our clients do the talking!

“Options Charter Schools runs two campuses in the northern suburbs of Indianapolis.  Even though our schools have consistently been at full enrollment, we wanted to have an expert set of eyes on how to improve our marketing effectiveness.  We hired Bright Minds Marketing to conduct a strategic review of our marketing with an emphasis on deepening our understanding of our current students.  Nick was able to help us clearly identify our target students and offered tactical recommendations to reach these students and their parents more effectively.  Our experience with Bright Minds and Nick LeRoy has been incredibly positive and I would highly recommend Bright Minds Marketing.”

Mike Gustin

President and CEO, Options Charter Schools

Nick felt like a member of the team.  He put a spotlight on the data we needed to start making decisions.  His recommendations provided the foundation we needed to be able to create a sustainable marketing strategy.

Ed Seib

Principal, Christ the King Catholic School

As a brand new public charter school, Mays Community Academy needed solid marketing intel FAST. Bright Minds Marketing performed focus groups and interviews quickly and was able to turn the resultant information around for us in formats that are both understandable and usable for MCA as we continue to grow.

Krissi Williams

CEO, Mays Community Academy

If you are even THINKING of finding the right talent to lead your research project or division, look no further. I met Nick at a national conference and knew within moments that we would forge a partnership that would take our business to the next level in understanding our target markets. It was about Trust. Nick’s vast background in pharma, education and marketing, and his international exposure and experience has helped us approach all with a long-range view when it comes to our growth and expansion efforts. Nick is a “we” kinda guy — he is on your team and committed to seeing an enterprise succeed with the evidence it needs to make decisions. And he knows how to help you get the facts . . . and assimilate them — to make the tough decisions

Marla Sheiner

Chief Communications Officer, Legacy Traditional Schools

“During his engagement with us, Nick conducted a very thorough and in-depth review of each of our schools including data analysis, focus groups and a review of our existing marketing programs and materials.  He then provided a set of recommendations and a well thought out integrated marketing plan that each school could execute. Bright Minds Marketing was an invaluable resource in helping our organization meet our recruitment goals and we would highly recommend its services to any other school organization.”

Amreen Vora

Marketing and Recruitment Manager, Geo Foundation

I was so impressed with Bright Minds Marketing.  Not only did they give us long term vision and goals to increase enrollment, but they also shared an idea or two that we could use immediately.  The work they do to streamline our marketing definitely allows us to work smarter and not harder.

Alec Mayer

Principal, St. Pius Catholic School

In In the spring of 2016, Bishop Chatard High School contracted Bright Minds Marketing as a solution to the declining enrollment across the North Deanery of Indianapolis.  Nick LeRoy has exemplified professionalism, expertise, and a high level of customer service through our six month engagement.  Through this process, I believe that the participating North Deanery schools have:

1.) Enhanced data-driven decision making capabilities

2.) Comprehensively promoted the importance and impact of marketing & communication efforts

3.) Strategically simplified marketing and communication efforts allowing for an increased marketing focus by the parish & school staff as well as volunteers.

The highest praise I can offer of Nick LeRoy at Bright Minds Marketing is repeat business.  We are hopeful to utilize his services for the remaining schools of the North Deanery and we are confident that the product of our engagement will allow for a greater growth in enrollment.

Tyler Mayer

Vice President of Institutional Advancement, Bishop Chatard High School

Bright Minds Marketing and Nick LeRoy did a fantastic job for St. Matthew Catholic School.  The market analysis was thorough and enlightening and provided important information we otherwise would not have had access to.  The recommendations and suggested implementation calendar are extremely helpful.  We have already started to utilize these suggestions and look forward to getting many returns on this investment.  We at St. Matthew are appreciative of Bright Minds’ and Nick’s efforts and can recommend them highly.

David Smock

Principal, St. Matthew Catholic School