August 2018

new parents

10 Things you must do with your new parents

With the new academic year comes a host of new families to your school.  For most schools, at any one time, about 15 percent of your parents are new parents. These new parents represent many great opportunities to improve your enrollment for years to come, and if you...
school website

Making your school website a true marketing asset

I want to let you in on a little secret here.  Most schools are not truly leveraging their school website.  Sure, they have done the hard work to make sure that it is optimized for mobile devices.  They have ensured that they have good Search Engine Optimization (SEO)...