February 2018

School website

Are you embarrassed by your school’s website?

Do you cringe when you think about your school’s website?  Or are you proud of it, but you know it needs to be improved? Your website is your most important marketing asset, but often, schools neglect this critical component.  It is completely understandable.   It can...
Mason Prep

Bright Minds Marketing Retained by Mason Preparatory Academy

Bright Minds Marketing, an Indianapolis-based school marketing and recruitment strategies firm, has been retained by Mason Preparatory Academy, a private K-8 school based in Charleston, South Carolina, to conduct a strategic enrollment audit. Mason Prep is one of the...
School Satisfaction survey

Designing a school satisfaction survey

Satisfaction surveys need to be part of your independent school’s DNA. Some simple tips about what you should ask, when you should ask and how should you ask.