October 2017

School enrollment marketing

What does good school marketing look like? Part II

My last post talked about how good schools conduct their marketing.  They have strong organizational management, they value and use data, they also know their customer and they have a marketing message which addresses customer needs.  These are strong foundational...
School enrollment marketing

What does good school marketing look like? Part I

Do you feel that your school runs an effective school enrollment marketing program?    Many school leaders that I work with struggle to answer this question.  There really aren’t a lot of forums or other resources that school leaders can look to for benchmarking their...